We Adore this Cool Brand, so We Styled Our New Favorite Actress in It

What does it take to be the next big thing? Whether you say innovation, irreverence, or lots of flash, it’s undeniably the elusive It factor—that can’t-look-away but also can’t-quite-put-your-finger-on-it instinct—and we’re doubling down for It Girl, It Brand, our latest series, speaking to who and what is on the edge of being huge.

This month, we paired actress Hera Hilmar with Copenhagen-based brand Rotate by Birger Christensen. The marriage was a no-brainer: These are simply two of the most exciting up-and-coming names in entertainment and fashion. Hailing from Iceland, Hilmar is striking it big stateside with two buzzy projects this fall/winter season, The Romanoffs and Mortal Engines. Meanwhile, Rotate—launched by friends and street style fixtures Thora Valdimars and Jeanette Madsen—has already developed a cult following among the fashion set with its debut ready-to-wear collection, complete with ’80s-inspired minidresses and gorgeous textures. My advice? Add them both to your ones-to-watch list immediately.